I did a challenge to myself- do 90 days of tiktok and see what happens.
Well after 30 days I have some interesting finds, a few might surprise you.
Well I talk about my marketing being simple, base 1 is awareness.
>>Where do people become aware of you?
For a little while it was inside facebook groups,
then it was instagram,
and then I wanted to explore a new venture- so I thought why not tiktok.
Errr..it was more like F it, guess I’ll out tiktok.
Sometimes people “hate on” what they don’t understand.
I for so long was like ughhh tiktok is for 18 year olds. Me, a 32 year old mom of 4- could never do THAT. Puke.
You ever thought that?
Anyways- here is what I have learned from posting everyday on tiktok for 30 days:
- People love consistency. They like seeing people in the same room, with the same light, talking about things in the same niche. For example- a woman talking about her stories before she got sober, in her car, everyday. She starts the video off with “sober day 102. Sober day 115. Sober day 245.” etc. Another example: a product based artist, she starts each video the SAME way- with pulling back her wooden box of markers she uses to draw to her chest, and then grabbing a new piece of wasabi tape, cleanly taping her stark white piece of paper to the table before beginning.
- Tiktok is not like instagram…at all. It’s completely more raw and unfiltered. It’s more story based. It’s not pointing at words and dancing. (lol) I think people are OVER the influencer. You can be a content creator for a company- and tiktok shows you can do this. I think tiktok has completely transformed social media and shows people you can be successful and by just showcasing authenticity.
- There are 2 types of content creators- people who use their own voice (storytellers or talk for a minute or 2) or those who use songs to get their message across. I think it would be a good idea to choose one avenue. Sure you can venture into the other side every once is awhile, but going back to my 1st point- being consistent in one area.
- I went viral on a post that was relatable to a lot of people. It was about having a pandemic baby turning 1.
The best marketers know how to hack attention.